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28 May 2019

True Italian Taste - Masterclass with Chef Andrea Ruisi (Scotland)

True Italian Taste - Masterclass with Chef Andrea Ruisi (Scotland)

MASTERCLASS WITH CHEF ANDREA RUISI

THE EDINBURGH NEW TOWN COOKERY SCHOOL

21st May 2019 


After two successful events last year, the Scottish Branch of the Italian Chamber of Commerce and Industry for the UK has organised a new “True Italian Taste” event, the international project which aims to promote and protect the authenticity and the quality of 100% Made in Italy products and to combat the diffusion of the Italian Sounding phenomenon. The project, part of "The Extraordinary Italian Taste" programme, is promoted and financed by the Italian Ministry of Economic Development and Assocamerestero in collaboration with the Italian Chambers of Commerce abroad.


Last Tuesday 21st May, a masterclass with the well-known, passionate and visionary cook Andrea Ruisi, Chef Ambassador from ALMA – La Scuola Internazionale di Cucina Italiana, took place at the Demonstration Theatre of the Edinburgh New Town Cookery School, situated in the heart of the Scottish Capital’s city centre. The main objective of the event was to raise awareness and educate local journalists, bloggers, and experts regarding the benefits of using authentic Italian products and how to combat the Italian sounding phenomenon.


After a brief introduction by Davide Bargna, Scottish Branch Manager, about the project and why is so important for both the Italian economy and culture, Chef Ruisi started with an interesting lecture about the history of food variety in Italy, focusing on pasta and rice, explaining how pasta played a central role in unifying Italians, under a common gastronomical and cultural flag. Then, he explained the importance of the European Union quality schemes, protecting the names of specific products to promote their unique characteristics, linked to their geographical origin as well as traditional know-how, focusing on the Italian products he would have used during the evening.


As per the masterclass, Chef Ruisi engaged the audience through hand-making four different past dough and showing how to create 25 different types of pasta, each of them from a different part of Italy. Guests were invited to join him in creating such little masterpieces, testing the past dough and their differences. After that, Chef Ruisi made and cooked green, fresh, hand-made tortelli filled with fresh ricotta and saffron risotto with Liquirizia di Calabria PDO and Aceto Balsamico Tradizionale di Modena PDO, to let the audience taste these two exquisite, traditional Italian dishes.



During the event, our guests also had the chance to taste a number of PGI and PDO Italian products, including:

- Parmigiano Reggiano PDO

- Grana Padano PDO

- Aceto Balsamico di Modena PGI

- Mortadella Bologna PGI


Such products were compared with their Italian sounding counterparts. The guests were quite surprised by the difference!


Finally, a tasting of the exclusive Bellavista Franciacorta Alma Grand Cuvee was also organised in collaboration with Terre Moretti. Wine Expert Ettore Maggi explained the audience the background of such a historical Italian company and engaged them explaining the specific characteristic of the wine they were enjoying.


Thirty, engaged guests attended the event, including journalists, bloggers, restaurant owners, experts and professionals from the sector. Different back-up materials were given to cover the agenda of the evening, details about the masterclass and the speakers, specific information about the project, the EU quality schemes and the products used during the night.


During the event, the guests asked several questions, took notes and pictures, posted and tweeted on social media. The feedbacks have been enthusiastic, especially regarding the pasta making and the comparison between the authentic Italian products and their Italian sounding counterparts. The Consul General of Italy for Scotland and Northern Ireland attended the event as well, underlying the importance of such project.


A live coverage of the event was carried out by the Italian Chamber of Commerce for the UK staff through Instagram. An official photographer and a video-maker were present as well.


Special thanks to Chef Andrea Ruisi (ALMA – La Scuola Internazionale di Cucina Italiana), wine expert Ettore Maggi (Terre Moretti), photographer Ludovic Farine, video-maker Vicente Noviello, Lara Thompson, Annette Sprague, and Camilla Zorzato for their collaboration. Thanks also to our members Piccolino Edinburgh and Eusebi Deli, as well as to The Roman Pizza Project, for their contribution.

 

#TrueItalianTaste #IfFoodCouldTalk #ExtraordinaryItalianTaste

Contacts: scotland@italchamind.org.uk

Twitter, Facebook, and Instagram: @ItalianChamScot

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