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8 Settembre 2020

TechTuesday with WeBizz: Amazon Sponsored Brands Video

TechTuesday with WeBizz: Amazon Sponsored Brands Video
Amazon Sponsored Brands Video

Hi Folks,
Welcome to another TechTuesday with WeBizz.

Today we talk about a great opportunity to promote your brand on Amazon: Sponsored Brands Video, a new ad format that you can choose when building your Sponsored Brands campaign.
These video ads appear in Amazon search results on mobile and desktop and registered top performances for many Amazon sellers.
Ads are keyword targeted, cost-per-click and link customers directly to the product detail page where they can learn more and purchase.
CTRs are 3-10x what they are for sponsored products.
These video ads show up in Amazon search results.
The primary product image and information (title, star rating, review count, price and Prime eligibility) from the detail page are automatically displayed.
The video will play automatically when 50% of it is on-screen.
Why should you use them? For many reasons:
They are easy to set up
They help you build more compelling messages
They allow you to provide your audience with a more effective explanation of your products
They allow you to easily reach customers searching for similar products through the effective use of keyword targeting.
Video proved again to create more interaction.
Sponsored Brands video can really help you stand out in desktop and mobile shopping results and help customers discover your brand and products when they shop on Amazon.



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