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28 Luglio 2020

TechTuesday with WeBizz: 5 branding opportunities on Amazon

TechTuesday with WeBizz: 5 branding opportunities on Amazon
Hi Folks,
Welcome to another TechTuesday with WeBizz.

Today we list 5 branding opportunities on Amazon!

1) Amazon Store

If you are a brand-registered Amazon seller or vendor, you could build your Amazon Store.
 An Amazon Store is a mini website inside Amazon with a free URL with your brand where you can feature all the products you sell and other branding content. 

2) Amazon Posts

Amazon Posts is a new way to discover products on Amazon. 
Each brand can publish a stream of posts (image-only for now) that are controlled by the brand itself. Amazon Posts work better than social media as they allow brands to post engaging content of their products on a platform specifically focused on e-commerce.
 Last but not least: Amazon Posts is currently free of charge!

3) Sponsored brand ads and videos

Sponsored brand ads and video ads show up on Amazon search results pages (SERPs) and can be set up via the ads console. 
They can focus on the brand and don’t need to be product-centric.


4) Amazon Product Pages

Enhanced Brand Content (EBC) and Premium A+ Content (PAPC) on Product Detail Pages (PDP) are also key elements for branding for brand-registered sellers and vendors. 

5 )Amazon Live

Amazon Live is a live streaming service that allows sellers to host their own livestreams for customers on Amazon. This way they can “promote discovery” of their products on Amazon.
These videos can be found on Amazon.com’s main menu in a section called Amazon Live.

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