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30 Giugno 2020

TECH TUESDAY with WeBizz: 3 New Features to Boost your Sales with YouTube

TECH TUESDAY with WeBizz: 3 New Features to Boost your Sales with YouTube
Hi Folks, 
Welcome to another TechTuesday with WeBizz. 
Today we talk about 3 new YouTube features which can really help you increase online sales of your products.

YouTube recently announced new features which can drive more actions and sales.
"As businesses begin to reopen, they have an opportunity to use video to drive both online and offline actions on YouTube, where 70 percent of people say they bought a brand as a result of seeing it on our platform" 
Nicky Rettke, Director, Product Management, YouTube Ads 

Let’s see the three features in details:

1) A new “Shoppable” video ad format
YouTube has recently announced the introduction of a new more “shoppable” video ad format which will show browsable product images underneath the ad to drive traffic directly to brands’ product pages.
“All you need to do is sync your Google Merchant Center feed to your video ads, and you can visually expand your call-to-action button with the best-sellers you want to feature and drive traffic to the product pages that matter" YouTube

2) Video Action Campaigns
 Video action Campaign is a new simple and cost-effective campaign which can drive more conversions across YouTune.
Video action Campaigns automatically shows video ads that drive action in the YouTube home feed, watch pages, and Google video partners.
Brands can also use add lead-generation forms along with their video ad to capture more leads from the campaign.

3) YouTube in Attribution Model
Last but not least. YouTube has been recently added in Google Ads attribution reports.
Attribution reports are Google Ads reports which can provide advertisers with insights on the source of traffic, impressions, conversions across different channels, different campaigns, different devices and so on. Attribution models can give advertisers a better understanding of how their ads perform and can help them optimize their campaigns across conversion journeys.
This new feature will help advertisers understand how budgets can be allocated to maximize impact across YouTube, search and shopping campaigns.










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