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2 Giugno 2020

New Google Algorithm focused on user experience

New Google Algorithm focused on user experience
Hi everyone,
Welcome to another TechTuesday with WeBizz. 

Today we want to talk about the new ranking algorithm announced recently by Google.
This algorithm will take into consideration how users perceive the experience of interacting with a web page. 

What does it mean?
It means that if Google thinks that the experience in our website for your users is poor, our website could be penalised in the Google search results.
This update,  called the Google Page Experience,  will go live in 2021.
In order to be prepared, let’s define what Google Page Experience is.
Google Page Experience consists of many existing Google search ranking factors (such as mobile-friendly update, Page Speed Update, the HTTPS ranking boost) and other metrics of speed and usability defined “Core Web Vitals”.

What are core web vitals. 
Core Web Vitals consists of user-centred metrics which fall under:
  • Largest Contentful Paint (LCP): measures loading performance and should occur within 2.5 seconds of when the page first starts loading.
  • First Input Delay (FID): measures interactivity and quantifies the experience users feel when trying to first interact with the page.
  • Cumulative Layout Shift (CLS): measures visual stability and nd quantifies the amount of unexpected layout shift of visible page content.
As the update will go live in 2021, we have some time to prepare. Google promised to give six-months notice before it goes live. 
We can use some Google tools to measure our performance and adjust our content. Among these, the new Core Web Vitals report in Google Search Console that was released yesterday.

Great content is still king. 
By the way, Google made it clear that great content will still rank highly in Google Search, despite a poor page experience. 

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