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25 Agosto 2020

Are you ready for LinkedIn Ads?

Are you ready for LinkedIn Ads?
Hi Folks!
Welcome to another TechTuesday with WeBizz!
Are you wondering how to keep interacting with your audience during the summer vacation? There is so much that you can do. One of these is to be present on social media. Social media is a huge umbrella which includes different platforms, audiences and usage. The most popular platforms are: Facebook, Instagram, Twitter, Tik Tok and LinkedIn.
Today, we talk about LinkedIn. This is the most professionally targeted platform and has the most appealing opportunities for B2B companies.
Where else can you target key decision-makers based for the size of their business, industry and all other handy criteria?
On LinkedIn, over 690 million professionals share all kinds of information about themselves. They mainly use LinkedIn to learn, share, and discover business opportunities. That is why a purely “commercial” ad campaign on LinkedIn could not be the best option. I mean: if you use LinkedIn to sell, maybe you could not get positive interaction. If you use LinkedIn to share valuable content (an e-book, article, event or webinar) with a specific target audience, you would grab much more attention.
In my experience, LinkedIn Ads is a great high funnel marketing tool where users want to learn and expand their network. Their goal might not be to immediately buy products or services.
When my customers ask me if they are ready for a LinkedIn campaign, I advise them to keep in mind these three points:
·        LinkedIn can be a great promotional platform as long as you have a strong content strategy.
·        LinkedIn advertising requires high budgets as LinkedIn campaigns can be very expensive. You might pay more than 5£ for a click on your ad or 90£ for the download of an e-book.
·        There is another “free” way to promote your content on LinkedIn and generate positive interaction. This is more part of an organic “growth hacking” strategy and requires the identification of profiled groups and communities where to share post and content.

Diventa Socio

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