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The GreenWatcher
Company : The GreenWatcher
Company stage: Early Stage
Industry : Greentech,ICT,Retail
Foundation year: 2015
One line pitch: Assess your company's eco-sustainability and promote it in a few clicks among people looking for green!
Short Project Description: The GreenWatcher is the meeting point for those offering and looking for eco-sustainability, that actively involves public and professionals. Eco-friendly offer is growing, becoming increasingly chaotic. Our cross-platform web application www.thegreenwatcher.com gives companies with open to the public spaces tools for measuring their environmental performance (EcoAssessment) and promoting among customers looking for green, and gives consumers tools for understanding what eco-sustainability means, comparing and choosing according to eco-sustainability criteria between thousands of green activities mapped in all the world. The GreenWatcher is based on scientific measurement criteria of environmental sustainability of complex spaces, that we developed with the University of Florence and Tuscany Region to reach the goals of European Environmental Action Plan for sustainable production and consumption. The platform provides companies with a low cost self-assessment tool and with effective green marketing strategies, that features market selection for a focused marketing among eco-friendly purchases committed customers, engaging and loyalty marketing strategies for consumers and building and consolidating companies eco-friendly reputation. EcoAssessment is a self service online tool that scientifically measures eco-sustainability of companies. The result is given as an EcoScore from 1 to 10, based on energy consumption, use of materials and waste management, and emissions linked to the logistics. After EcoAssessment the company is visible on the map, and receives its Certificate of eco-sustainability to be shown to the public as a green activity: a promotional tool based on eco-sustainability, that speaks direclty to people who are looking for green, engaging them actively.
Significant Milestones:Set in may, 2015. Rewarded and funded by: Florence Chamber of Commerce, Lombardy Regional Government; Awarded as Startup for Milan Expo 2015; Winner of Toscana Region SartApp Contest in september 2015 Total fundings until now: 75.000€ Aknowledgments: Member of Stati Generali of Green Economy promoted by Ministry of Economic Developement and Ministry of Environment; Official partner for eco-sustainability of MPI Italian Chapter Suggested web application for Green Economy by Toscana Regional Government; Best new App on App store in November, 2015
Fundraising target: 1,5 M
Use of Funds: First year from funding (maket stage): Development of business and Market strenghtening Brand awareness
Second year from funding (expandi stage): Acceleration of sales and promotional activity Platform, App and algorithm implementation Sales and marketing: 50% Working capital: 20% Expansion and brand awareness strenghtening: 10% Production and R&D: 20%
Contacts: Amina Mauro
Email Contact: mauro@thegreenwatcher.com
Web Site: www.thegreenwatcher.com

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