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Adabra
Company : Adabra
Company stage: Early Stage
Industry : Marketing & Publishing,ICT
Foundation year: 2011
One line pitch: Adabra is a web platform that allows you to increase the sales of your e-commerce, offering the visitors a customized and enjoyable shopping experience.
Short Project Description: The Adabra platform uses a set of proprietary technologies that can collect data from multiple sources. Data from these channels, are collected, aggregated and normalized to exploit them.
The data concern the relevant actions performed by the users browsing your website, information on your catalogue, the interactions performed by the users with the advertising channels on which you are investing and other irregular information
Thanks to the Adabra technology we can follow the customer:
• on each channel (cross-channel)
• and through any device (cross device)
One of the features that make Adabra unique is that of being able to recognize a user also by the used devices. But this is not enough: Adabra is able to recognize the same user even among different web sites.
Significant Milestones: 
Fundraising target: €600K
Use of Funds: 216K costs of the existing staff, another IT senior managers, another Sales senior manager; 177K marketing expenses, trade and promotion; 133K increase of computing capacity cost of technical infrastructure (servers, licenses, leases and fees); 74K operating expenses and general business expenses.
Contacts: Gian Mario Infelici
Email Contact: gianmario@adabra.com
Web Site: www.adabra.com

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