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20 June 2018

The first UK’s “Sagra Italiana” took place in Scotland

The first UK’s “Sagra Italiana” took place in Scotland

At the beginning of June, the Italian Chamber of Commerce and Industry for the UK was delighted to sponsor the UK’s first “Sagra Italiana”, organised by Paramount Creative. The event took place in George Square in Glasgow and was celebrated on the 2nd and 3rd of June, coinciding with the Italian national day “Festa della Repubblica”. The event, which aimed to celebrate Scotland’s love of Italy, obtained an enormous success. 

“It was a wonderful event featuring Italian music, food and drink and the people and passions of that country” said the Lord Provost of Glasgow, Eva Bolander. “I had a great time opening Glasgow's first Sagra Italiana celebrating our city's enduring Scottish-Italian links. My congratulations to everyone involved and my thanks to all those who showed up to support the event and celebrate our connections”.  Throughout the weekend, about 15,400 visitors attended the festival, having more than 3500 pints of Menabrea, 7000 bottles of San Pellegrino, and enjoying over 1000 slices of pizza and focaccia. Many artists have been hosted and different Italian exhibitors participated at the Sagra, which offered a variety of entertainment, together with a “pesca di beneficenza” and many children’s activities. “It is evident the importance of the Italian Business community in the region” added the President of the Italian Chamber of Commerce, Leonardo Simonelli, who opened the festival with the Lord Provost. “Business was booming and I can envisage that the event will grow further as it offers a great promotional platform for Italian products.”

The whole event turned out to be a real success. A friendly atmosphere, the gentle weather and an abundant participation, contributed in creating the perfect occasion to mix Scottish and Italian cultures and enjoy Italy’s flavours. Everyone felt enthusiastic about it and we can’t wait to repeat this experience to make it bigger and better!

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