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28 February 2018

“The Extraordinary Italian Taste” project arrives in Scotland

“The Extraordinary Italian Taste” project arrives in Scotland

As part of the European edition of “The Extraordinary Italian Taste”, a project supported by the Italian Ministry of Economic Development, the Italian Trade Agency and Assocamerestero, the Italian Chamber of Commerce and Industry for the UK is proud to organise a series of events in Scotland to promote and protect the authenticity and the quality of 100% Made in Italy products and to fight against the diffusion of the Italian Sounding phenomenon.

The first activity took place on Monday, 26th of October in Edinburgh. The guided tasting was reserved for a selected group of journalists, bloggers and professionals, and hosted at La Locanda de Gusti, an Ospitalità Italiana Seal restaurant. Italian Chef Rosario Sartore, well-known within the community, put together a very interesting menu which mixed the best authentic Italian products, certified also by the European Union regulatory frameworks, with some specialities from his own Region, Campania. The atmosphere was so special that it was like being in a restaurant in Naples.

After a brief introduction to present the project carried out by Davide Bargna, Scottish Branch Manager of the Chamber of Commerce, Chef Rosario passionately explained in detail the characteristics of every single product and dish served, a format really appreciated by the guests. They had the chance to taste fake vs. authentic products, understanding the difference between them, figuring out the benefits of using 100% Made in Italy products and how values such as quality, culture and tradition are strongly interwoven with the authentic Italian cuisine.

The selection included Mozzarella di Bufala Campana (PDO), Prosciutto di Parma (PDO), Pasta di Gragnano (PGI), Pomodorino del Piennolo del Vesuvio (PDO), Olio Toscano (PGI) and Parmigiano Reggiano (PDO). As a starter, Panzanella, Mozzarella, Prosciutto, and Mostarda di Frutta di Cremona. The pasta was served with all the above ingredients plus basil. As the main dish, the typical Neapolitan dish salsiccia e friarielli. As a dessert, Pastiera napoletana, a traditional Neapolitan tart with sweet ricotta cheese, candied fruit, citrus and flower essence. Finally, limoncello and coffee.

During the dinner, the guests had the chance to discuss the leading role Italy has in the food and wine sector, with over 800 agri-food products and wines recognised and protected by the European Union. They spoke about the economic and image damages Italy has to face because of the Italian Sounding phenomenon, identifying the most counterfeited Italian products in the UK and discussing what measures could be taken to further address the issue and protect the authentic Italian products.

The guests were selected within the most relevant influencers in the relevant sector in Scotland, such as bloggers (Foodie Explorers, Edinburgh Foody and EdinBraw Guide), professionals (Paramount Creative, Slow Food Edinburgh and Scotland Food & Drink) and journalists (from Bite Magazine, The I-On Magazine and BBC Radio Scotland). The guests had the chance to share their knowledge during the event, to ask questions to our expert in the kitchen, and to read the material provided. They said to be happy to be part of this exciting journey, sharing their knowledge with their audience, writing an article on the project or posting pictures of the event on their social media. 

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