Patriotism key to Olympic fashion
Olympic fever has struck the fashion universe! Some of the world’s greatest designers have been competing for one, illustrious prize: the chance to dress their nation’s athletes.
For the 30th edition of the Olympic Games, Giorgio Armani, symbol of Italian style and elegance, has been awarded the honour of designing the Italian National Team’s kit.
King Giorgio has chosen to emphasise Italian patriotic spirit, lining the team’s tracksuit jackets with excerpts from Goffredo Mameli’s original national anthem. The gold, italic words will also be stitched around the collars of the athletes’ stylish polo shirts.
Armani’s patriotism is not without a certain air of Italian irony however. He commented that, should the Italian athletes succumb to fits of emotion and subsequent memory loss on their big day, they need look no further than their inside of their jackets! Their kit will reflect traditional Italian Olympic design, with Armani adorning his countrymen and women with midnight blue and white, colours in use until the 1970s.
For Team GB, Stella McCartney is in charge of kitting out the host nation’s athletes with a sleek and innovative look. She is reinventing the traditional colours of the Union Jack, updating the meaning of unity and patriotism for a modern Britain. Her kit, produced by Adidas, is designed to inspire, firing up the British team for what will prove to be the most important competition of their sporting careers.
Take a look at both kits here:
New FGF Industy Flagship Store in London
On 14 April was inaugurated in London the new store of FGF Industry, the famous Italian brand from Vicenza. FGF Industry stems from the designer Enzo Fusco to produce and distribute his creations and their lines.
FGF is already in the most famous shopping districts in Italy. The Venetian company has chosen Soho to open the doors of its first flagship store England. "The UK market is rewarding us with C.P.Company and the idea of being present even with Blauer we liked even more, especially this year in London with the Olympics and we will definitely bring more attention to a city so cosmopolitan "said Enzo Fusco, President of FGF Industry.
The shop, 185 square meters, is located at number 48 Beak Street a short walk from Carnaby Street and Regent Street, in the heart of the English capital. FGF enters the British market by offering the two historical brands and flagship of the company: CPCompany and Blauer USA.
London 2012: Italian fashion designer will create the kit for Azerbaijani athletes
The Azerbaijan team at the 2012 London Olympics would be seen wearing outfits designed by the well-known Italian fashion designer Ermanno Scervino. Azerbaijan is a promising and young team, which already won seven medals at the Beijing Olympic Games in 2008 and which will see about 30 athletes taking part at the Olympics this year.
Spokesperson for the Azerbaijan ministry said that "Italian fashion designer Toni Scervino won a bid to create specific pieces for the Azerbaijan national team as he has managed to blend the Azerbaijani national elements with originality and specificity”. The bid involved Italian, Russian, Slovenian and Swiss designers.
Mr. Scervino, in a two-day visit to Baku, presented prototype designs of sports apparel that would be worn by Azerbaijani athletes during the Olympic Games. He, however, added that the presented designs may slightly change in future. The sportswear, according to the designer, will be dominated by the colour green and would have traditional Azerbaijani symbols. The Italian designer has also created a line of evening dresses for the Olympics.
The fashion house of Ermanno Scervino was founded in Florences in 1997 by the fusion of creativity of the designer Ermanno Scervino and the entrepreneur Toni Scervino. In 2000 Ermanno Scervino became a brand and started to grow by the acquisition of new factories and the inauguration of new shops. In 2010 the brand counted more than 500 multibrand shops and 35 flagship shops in Europe, Corea, Russia and Japan, including the flagship shop in Sloane Street Knightsbridge (London).
Mr Scervino has developed unconventional, original style solutions by inventing a new style of "sport couture", which was embodied in a collection of evening down jackets. Among his famous loyal clients are Sharon Stone and Uma Thurman. Products of this brand are represented in the 12 most fashionable showrooms in the world.
INTERVIEW WITH CELSO FADELLI
The ICCUK met Celso Fadelli, perfume editor, President and CEO Intertrade Europe Group
, on the occasion of the presentation to the press of the new spring-summer collection 2012 for the UK.
Tell us more about the project that you are taking forward with Intertrade Europe UK
The company has always been devoted to the quality of our product, with the intent to give our customers a good reason to ask “what is it?” before asking “whose is it?” This is how the project “Avery Fine Perfumery” started, the first Experiential Perfumery in the world found in the heart of Mayfair, London. A unique approach to the world of innovative perfume for the concept and for the selection of fragrances, designed to accompany visitors on a journey to experience with our more intimate olfactory.
What are your strengths in approaching the British market?
Besides the search for raw materials, and enabling the creation of high quality goods, our product is linked to concepts of a real artistic content. Another strength is the efficient, flexible and versatile staff, composed of highly trained personnel, enthusiastic about the products. This work environment is fundamental in the London market of Mayfair, where at least 80% of the customers are not European. In such an environment training, knowledge of the product and its culture are strategic assets alongside a strong problem solving attitude.
Has the concept of perfume been adapted to the British market?
Our products do not derive from a specific demand, thus they are not adopted to respond to the market. This is one of the main differences between the 'conventional perfume' and one that welcomes “scents of art”. The art of perfumery creates different concepts and tonalities of perfume trying on one side to appeal to the senses of the creative artist while affirming its products in the local markets.
How has the perfumery sector changed in the last 20 years?
In recent years what has changed has been the approach to buying; many people are getting close to our world. Customers are increasingly searching for “a truly revealing experience”. In over 20 years we have tried to create a reality 'virtually unknown in the past. The first project I worked on was an attempt to give an identity to this sector: the first exposure was held at Pitti Fragrances in Florence, followed by the construction of “Masterpieces”, held in Cosmoprof. Eventually we have organized “Esxence”, the most important annual event of perfumery art held in spring each year in Milan.
Have you been affected by the global crisis?
Our industry has suffered much less than other sectors. While we have suffered from a distortion of economic trends due to an overall contraction of the economy, we have also benefited from a shift of the market share from conventional to artistic perfumery. Occupying about 5% of the global market of beauty products our purpose is to increase this share to over 10%, thus maintaining limited production and high quality. We would like to send the message that the things you buy can last a lifetime, therefore insuring high quality and ultimately modifying the consumer approach.
Members Relations & Events Officer
VERSACE FOR H&M COLLECTION
London, 6 December 2011
has officially launched the Versace for H&M collection at the Regent Street flagship store on 17th November 2011. On the day after the 43-piece collection, which features silk-crêpe dresses, multi-coloured panel print gowns and studded leather jackets, reached 300 stores across the globe and online.
Thousands of shoppers queued in front of the shop for more than 24 hours meeting the aim of the stylist to share her brand with a wider audience.
"I want to introduce a new generation to the Versace world," she said. "The Versace world - some (people) didn't know about it, some weren't even born in the 90s, some of them want to own a piece.
The average price of Donatella's new range is £50, compared to her luxury designs, some of which run into the thousands of pounds. With this new partnership with H&M Donatella wants to reposition her brand far away from the traditional high-end historical competitors. Far from costing the brand a lot of its faithful followers, the partnership could introduce Versace to a younger, more budget-conscious customer base who will upgrade to more expensive lines later in life.
The success obtained by Donatella with this partnership with H&M has already provoked reactions among her competitors who have rethought their strategies.
In facts, Marni
will follow Versace as the next label to create a collection for H&M. The Italian label's founder Consuelo Castiglioni has designed a spring collection for the high street brand which will land in 260 stores worldwide - as well as online - on March 8.
"I wanted to create a true Marni wardrobe by revisiting all our favourite pieces in signature fabrics and prints," Castiglioni said. "As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic and adding sporty utilitarian elements.
DODO LANDS IN LONDON
Dodo, the Italian jewellery brand, partners with Central Saint Martins
The distinguished Italian jewellery house of Pomellato launched Dodo in 1995. Thanks to its unique, playful personality, Dodo and its extended family of charms instantly became a worldwide hit.
To celebrate the opening of the first Dodo flagship store in the UK based in London's Sloane Square, Dodo has partnered with Central Saint Martins College of Art and Design on an exciting new venture, giving rise to ”The Dodo Project”.
Students from the BA Jewellery Design course were asked to come up with new concepts for the brand inspired by the capital resulting in no fewer than four winners.
In order to fully comprehend the world of Dodo, the students underwent a substantial induction into the brand, which being new to the British market was relatively unknown. Overseen by Jewellery designer Sian Evans, the students then produced creative and innovative results confirming Dodo’s international appeal as well as marking the brands’ London arrival as the start of a new love story.
The overall winner of the project was Belgium designer Charlotte Le Hardy with her DODO DARK collection. Inspired by London’s darker side, her work proved consistent and daring giving birth to three new charms: the Rat, the Fly and the Pigeon. These three humorous and punkish charms, will be produced as a limited edition in gold and black diamonds and sold exclusively in the Dodo flagship store in London.
The Communications Store
T: 020 7398 1010
Caroline Perham – email@example.com
Dodo Store 31 Sloane Square, London SW1W 8AG
Interview : PAL ZILERI
When was Pal Zileri founded?
Founded in 1980, out of the original textile company named Forall, set up by a group of entrepreneurs in 1970, Pal Zileri today exports its Made in Italy collections to over 70 countries worldwide and more recently, to add to its already extensive UK portfolio, opened a new flagship store in April 2009, at the Westfield shopping centre in London.
What is distinctive for the Westfield store?
The store represents both Pal Zileri menswear and the younger line of LAB. Pal Zileri, and the styling of the collections addresses sleek elegance, international appeal and distinction, all in perfect alignment with their high standards of quality and textiles. The brand encapsulates the first line: PAL ZILERI for executive business suits, all ready-to-wear and for week-end wear; LAB. Pal Zileri’s younger collection, for the modern city lifestyle, with a rather more cutting edge in design using more technical textiles. For formalwear requirements, CERIMONIA offers one of the most extensive collections of Black Tie and White Tie suits for evening functions, alongside fine tailored suits and three-piece suits for wedding dress codes.
Does Pal Zileri offers Made to Measure services?
Pal Zileri launched a special service called ABITO PRIVATO in 1996 for bespoke tailoring and is naturally suited to the discerning client, heads of state, ambassadors and film personalities such as Ben Barnes, Tom Chambers, Johnny Lee Miller, Colin Salmon and more . It keeps all the rules of genuine Italian sartorial culture using the most up to the minute production technology with the key player in mind – the customer - providing the most exquisite of noble cashmeres and pure wools all from the finest mills in Italy, England and Scotland. The process of Abito Privato requires 27 measurements for the jacket and an astounding 14 for the trousers.The final touch - the customers name - discreetly tucked into the pocket.
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