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| A new opportunity to promote typical regional and traditional products in London |
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| The Italian Chamber of Commerce for the UK is delighted to present a new opportunity to promote typical regional Italian food & wine products in London. The project aims to promote the flavours of traditional Italian products of outstanding quality, prioritizing DOP, IGP and STG marks. These locally produced food and drink products have their unique heritage, character and reputation protected through the EU Protected Foods Name Scheme. |
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| This service has been created in order to satisfy requests received from Italian producers and their desire to promote niche products in London in an exclusive style. The project is dedicated to associations and cooperatives of producers on a local or regional scale. |
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| We offer the possibility to promote the typical products in selected restaurants and food halls. In the restaurants we offer the opportunity to serve the promoted products in traditional recipes that will be offered alongside the normal menu, as a temporary special feature. |
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| An additional option is to organize a promotion of the products in an important food hall of London with tastings and with the possibility to purchase the products directly in the store. |
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| A launch event will also be organized to celebrate the opening of the promotion; members and clients of the Italian Chamber of Commerce as well as members of the press and buyers of the Food & Drink sector will be invited. |
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| We will also integrate the marketing activities with the creation of a webpage within our website dedicated to the promotion of each product and its characteristics. |
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| If you wish to receive further information, please e-mail your request to info@italchamind.org.uk |
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